Keenee App
Keenee is a rental marketplace for products and services. The "AirBnB for everything else."
We improved their mobile UX and created a web app for vendor management.
Keenee App
Keenee is a rental marketplace for products and services. The "AirBnB for everything else."
We improved their mobile UX and created a
web app for vendor management.
Intro - Marketplace for Renting Anything
Evolving an MVP toward a more usable, enjoyable product
Brought in to improve Keenee’s MVP, our team worked quickly under tight constraints to enhance the app’s UX and visual design. In Phase 1, we delivered immediate value by refining key workflows and polishing the interface.
At the same time, I explored a more ambitious Phase 2 redesign—envisioning what a scalable, long-term experience could look like.
My Role
Project Manager
UX Designer
UI Designer
Graphic Designer
Intro - Marketplace for Renting Anything
Evolving an MVP toward a more usable, enjoyable product
Brought in to improve Keenee’s MVP, our team worked quickly under tight constraints to enhance the app’s UX and visual design. In Phase 1, we delivered immediate value by refining key workflows and polishing the interface.
At the same time, I explored a more ambitious Phase 2 redesign—envisioning what a scalable, long-term experience could look like.
My Role
Project Manager
UX Designer
UI Designer
Graphic Designer
Phase 1 - Lean UX for Mobile & Web
Sprinting to strengthen usability and build user trust
Keenee needed to quickly improve their mobile MVP. Working in agile sprints, we prioritized the highest-impact UX fixes, UI polish, and feature enhancements to support immediate business goals.
As vendor needs emerged, we designed the first iteration of a web app—built using the Material Design Kit to deliver quick value.
Design Priorities
Refine mobile UX
Update UI for the U.S. market
Add new mobile features
Introduce new web app
Business Goals
Grow the user base
Increase vendor conversions
Generate app-driven revenue
Secure funding for Phase 2
Phase 1 - Lean UX for Mobile & Web
Sprinting to strengthen usability and build user trust
Keenee needed to quickly improve their mobile MVP. Working in agile sprints, we prioritized the highest-impact UX fixes, UI polish, and feature enhancements to support immediate business goals.
As vendor needs emerged, we designed the first iteration of a web app—built using the Material Design Kit to deliver quick value.
Design Priorities
Refine mobile UX
Update UI for the U.S. market
Add new mobile features
Introduce new web app
Business Goals
Grow the user base
Increase vendor conversions
Generate app-driven revenue
Secure funding for Phase 2
User Group - Peers
Everyday individuals participating in the local sharing economy
Peers are the primary renters on the platform. Low-tech, lower- to middle-income individuals and families looking for affordable access to goods and services.
Some also contribute their own listings, becoming part of the peer-to-peer network that helped grow Keenee’s grassroots presence.
Pure Renters
Locals looking to save
Travelers looking for new experiences
Occasional Lenders
The heart of the platform
Looking to grow income
Repurpose current items
User Group - Vendors
Small businesses offering listings to grow their local presence
Vendors typically act as suppliers on the platform, using Keenee to list inventory or services without renting themselves.
For them, Keenee represented a new, community-driven channel to reach customers. While ultimately becoming a new way to manage their in-store bookings and inventory.
Small Vendors
Minimal listings but operate as a business
Typically service based
Large Vendors
Over 25 listings each with multiple options
Usually well established
User Group - Peers
Everyday individuals participating in the local sharing economy
Peers are the primary renters on the platform. Low-tech, lower- to middle-income individuals and families looking for affordable access to goods and services.
Some also contribute their own listings, becoming part of the peer-to-peer network that helped grow Keenee’s grassroots presence.
Pure Renters
Locals looking to save
Travelers looking for new experiences
Occasional Lenders
The heart of the platform
Looking to grow income
Repurpose current items
User Group - Vendors
Small businesses offering listings to grow their local presence
Vendors typically act as suppliers on the platform, using Keenee to list inventory or services without renting themselves.
For them, Keenee represented a new, community-driven channel to reach customers. While ultimately becoming a new way to manage their in-store bookings and inventory.
Small Vendors
Minimal listings but operate as a business
Typically service based
Large Vendors
Over 25 listings each with multiple options
Usually well established
User Flows - Mapping Out the Experience
Wireframes - Competitor Inspiration
Wireframes - Create Listing
User Flows - Mapping Out the Experience
Wireframes - Create Listing
Wireframes - Competitor Inspiration
Updated Feature
Home - Explore Listings
Simplified search and ZIP code display
Categorized listings to show app depth
Increase number of listings on screen
New Feature
Customer Reviews
Viewable rating on home screen
Expanded reviews section on listings
Survey system for leaving reviews
New Feature
Stripe Payments
Ability for renters to purchase rentals
Onboarding for vendors and peers
Collecting earnings after rentals completed
Latest Feature
Shopping Cart
Purchase multiple rentals from single vendor
Purchase rentals from multiple vendors at once
Check and verify availability across vendors
New home and navigation bar
Web App- Listing Management
Updated Feature
Home - Explore Listings
Simplified search and ZIP code display
Categorized listings to show app depth
Increase number of listings on screen
New Feature
Customer Reviews
Viewable rating on home screen
Expanded reviews section on listings
Survey system for leaving reviews
New Feature
Stripe Payments
Ability for renters to purchase rentals
Onboarding for vendors and peers
Collecting earnings after rentals completed
Latest Feature
Shopping Cart
Purchase multiple rentals from single vendor
Purchase rentals from multiple vendors at once
Check and verify availability across vendors
New home and navigation bar
Web App- Listing Management
Phase 2 - Become Industry Leaders
Reimagining the experience
to scale with the business
Phase 1 was a necessary stepping stone, but not a long-term solution. With future funding in mind, I pitched a reimagined product experience that aligned with their brand ambition and growth goals.
This work laid the foundation for a cohesive, modern platform across mobile and web—while giving user’s a more familiar UX and UI.
Design Priorities
Overhaul UX across platforms
Refresh UI with new branding
Complete mobile feature set
Expand web app functionality
Business Goals
Grow the user base
Expand vendor network
Generate steady revenue
Expand to 5 major U.S. cities
Phase 2 - Become Industry Leaders
Reimagining the experience
to scale with the business
Phase 1 was a necessary stepping stone, but not a long-term solution. With future funding in mind, I pitched a reimagined product experience that aligned with their brand ambition and growth goals.
This work laid the foundation for a cohesive, modern platform across mobile and web—while giving user’s a more familiar UX and UI.
Design Priorities
Overhaul UX across platforms
Refresh UI with new branding
Complete mobile feature set
Expand web app functionality
Business Goals
Grow the user base
Expand vendor network
Generate steady revenue
Expand to 5 major U.S. cities
Rebrand - Onboarding
Rebrand - Onboarding
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