Alurateck Headphones desired to reach a new market segment by rebranding themselves.
A new "sound profiling" technology called BLUEWAVE would drive the brand. This line of low, mid and high end headphones are geared towards gamers.
Projects Members: JeanLouise Hornberger, Austin Becker, Katheryn Cohen, and Jon Shoap
New Brand Identity
Low End Model
MID LEVEL MODEL
*model by Jon Shoap and Mitch Barbon