Alurateck Headphones desired to reach a new market segment by rebranding themselves.

A new "sound profiling" technology called BLUEWAVE would drive the brand. This line of low, mid and high end headphones are geared towards gamers.

 

Projects Members: JeanLouise Hornberger, Austin Becker, Katheryn Cohen, and Jon Shoap


Market assessment

New Brand Identity

 

Low End Model

 

MID LEVEL MODEL

*model by Jon Shoap and Mitch Barbon

 

High end Model