Alurateck Headphones desired to reach a new market segment by rebranding themselves.

A new "sound profiling" technology called BLUEWAVE would drive the brand. This line of low, mid and high end headphones are geared towards gamers.


Projects Members: JeanLouise Hornberger, Austin Becker, Katheryn Cohen, and Jon Shoap

Market assessment

New Brand Identity


Low End Model



*model by Jon Shoap and Mitch Barbon


High end Model